Alternative to “launch customer” or “beta customer”? [closed]
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I'm looking for a phrase that refers to the initial customers of a new product or service - the ones who bear the risk and benefit of trying something new.
"Launch customer" is used in the aircraft industry, and "beta customer" in the computer industry.
What's a more general term (not tied to those industries)?
Edit:
"Early adopter" might seem to fit, but I don't think we'd say that the first customers of a new electrician in town are "early adopters", as electrician service is usually a one-time purchase, not an ongoing "adoption".
I'm looking for a phrase that refers to the first customer of a one-time service.
synonyms terminology
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
closed as off-topic by Hellion, JJJ, TrevorD, Neeku, TaliesinMerlin Apr 11 at 18:37
This question appears to be off-topic. The users who voted to close gave these specific reasons:
- "Questions on choosing an ideal word or phrase must include information on how it will be used in order to be answered. For help writing a good word or phrase request, see: About single word requests" – Hellion, TaliesinMerlin
- "Please include the research you’ve done, or consider if your question suits our English Language Learners site better. Questions that can be answered using commonly-available references are off-topic." – JJJ, Neeku
If this question can be reworded to fit the rules in the help center, please edit the question.
add a comment |
I'm looking for a phrase that refers to the initial customers of a new product or service - the ones who bear the risk and benefit of trying something new.
"Launch customer" is used in the aircraft industry, and "beta customer" in the computer industry.
What's a more general term (not tied to those industries)?
Edit:
"Early adopter" might seem to fit, but I don't think we'd say that the first customers of a new electrician in town are "early adopters", as electrician service is usually a one-time purchase, not an ongoing "adoption".
I'm looking for a phrase that refers to the first customer of a one-time service.
synonyms terminology
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
closed as off-topic by Hellion, JJJ, TrevorD, Neeku, TaliesinMerlin Apr 11 at 18:37
This question appears to be off-topic. The users who voted to close gave these specific reasons:
- "Questions on choosing an ideal word or phrase must include information on how it will be used in order to be answered. For help writing a good word or phrase request, see: About single word requests" – Hellion, TaliesinMerlin
- "Please include the research you’ve done, or consider if your question suits our English Language Learners site better. Questions that can be answered using commonly-available references are off-topic." – JJJ, Neeku
If this question can be reworded to fit the rules in the help center, please edit the question.
1
Your edit reflects a misunderstanding. There's absolutely nothing wrong with early adopters for your context - that "one-time purchase" business is a red herring.
– FumbleFingers
Apr 2 at 15:41
1
If your intent is to describe the first customer that an enterprise has for a significant product or service, then reference customer, learning customer or beachhead customer would be appropriate. Early adopters is not appropriate in this context, given its association with the technology adoption curve popularized by Geoffrey Moore, where it refers to a group of customers, not a single “first customer”.
– Global Charm
Apr 3 at 6:36
What's wrong with the words you've used: "initial customers" or "first customer[s]" ?
– TrevorD
Apr 5 at 23:34
add a comment |
I'm looking for a phrase that refers to the initial customers of a new product or service - the ones who bear the risk and benefit of trying something new.
"Launch customer" is used in the aircraft industry, and "beta customer" in the computer industry.
What's a more general term (not tied to those industries)?
Edit:
"Early adopter" might seem to fit, but I don't think we'd say that the first customers of a new electrician in town are "early adopters", as electrician service is usually a one-time purchase, not an ongoing "adoption".
I'm looking for a phrase that refers to the first customer of a one-time service.
synonyms terminology
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
I'm looking for a phrase that refers to the initial customers of a new product or service - the ones who bear the risk and benefit of trying something new.
"Launch customer" is used in the aircraft industry, and "beta customer" in the computer industry.
What's a more general term (not tied to those industries)?
Edit:
"Early adopter" might seem to fit, but I don't think we'd say that the first customers of a new electrician in town are "early adopters", as electrician service is usually a one-time purchase, not an ongoing "adoption".
I'm looking for a phrase that refers to the first customer of a one-time service.
synonyms terminology
synonyms terminology
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
edited Apr 2 at 15:32
nerdfever.com
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
asked Apr 2 at 15:24
nerdfever.comnerdfever.com
1524
1524
closed as off-topic by Hellion, JJJ, TrevorD, Neeku, TaliesinMerlin Apr 11 at 18:37
This question appears to be off-topic. The users who voted to close gave these specific reasons:
- "Questions on choosing an ideal word or phrase must include information on how it will be used in order to be answered. For help writing a good word or phrase request, see: About single word requests" – Hellion, TaliesinMerlin
- "Please include the research you’ve done, or consider if your question suits our English Language Learners site better. Questions that can be answered using commonly-available references are off-topic." – JJJ, Neeku
If this question can be reworded to fit the rules in the help center, please edit the question.
closed as off-topic by Hellion, JJJ, TrevorD, Neeku, TaliesinMerlin Apr 11 at 18:37
This question appears to be off-topic. The users who voted to close gave these specific reasons:
- "Questions on choosing an ideal word or phrase must include information on how it will be used in order to be answered. For help writing a good word or phrase request, see: About single word requests" – Hellion, TaliesinMerlin
- "Please include the research you’ve done, or consider if your question suits our English Language Learners site better. Questions that can be answered using commonly-available references are off-topic." – JJJ, Neeku
If this question can be reworded to fit the rules in the help center, please edit the question.
1
Your edit reflects a misunderstanding. There's absolutely nothing wrong with early adopters for your context - that "one-time purchase" business is a red herring.
– FumbleFingers
Apr 2 at 15:41
1
If your intent is to describe the first customer that an enterprise has for a significant product or service, then reference customer, learning customer or beachhead customer would be appropriate. Early adopters is not appropriate in this context, given its association with the technology adoption curve popularized by Geoffrey Moore, where it refers to a group of customers, not a single “first customer”.
– Global Charm
Apr 3 at 6:36
What's wrong with the words you've used: "initial customers" or "first customer[s]" ?
– TrevorD
Apr 5 at 23:34
add a comment |
1
Your edit reflects a misunderstanding. There's absolutely nothing wrong with early adopters for your context - that "one-time purchase" business is a red herring.
– FumbleFingers
Apr 2 at 15:41
1
If your intent is to describe the first customer that an enterprise has for a significant product or service, then reference customer, learning customer or beachhead customer would be appropriate. Early adopters is not appropriate in this context, given its association with the technology adoption curve popularized by Geoffrey Moore, where it refers to a group of customers, not a single “first customer”.
– Global Charm
Apr 3 at 6:36
What's wrong with the words you've used: "initial customers" or "first customer[s]" ?
– TrevorD
Apr 5 at 23:34
1
1
Your edit reflects a misunderstanding. There's absolutely nothing wrong with early adopters for your context - that "one-time purchase" business is a red herring.
– FumbleFingers
Apr 2 at 15:41
Your edit reflects a misunderstanding. There's absolutely nothing wrong with early adopters for your context - that "one-time purchase" business is a red herring.
– FumbleFingers
Apr 2 at 15:41
1
1
If your intent is to describe the first customer that an enterprise has for a significant product or service, then reference customer, learning customer or beachhead customer would be appropriate. Early adopters is not appropriate in this context, given its association with the technology adoption curve popularized by Geoffrey Moore, where it refers to a group of customers, not a single “first customer”.
– Global Charm
Apr 3 at 6:36
If your intent is to describe the first customer that an enterprise has for a significant product or service, then reference customer, learning customer or beachhead customer would be appropriate. Early adopters is not appropriate in this context, given its association with the technology adoption curve popularized by Geoffrey Moore, where it refers to a group of customers, not a single “first customer”.
– Global Charm
Apr 3 at 6:36
What's wrong with the words you've used: "initial customers" or "first customer[s]" ?
– TrevorD
Apr 5 at 23:34
What's wrong with the words you've used: "initial customers" or "first customer[s]" ?
– TrevorD
Apr 5 at 23:34
add a comment |
2 Answers
2
active
oldest
votes
You might use "early adopters".
From Collins via thefreedictionary:
one of the first people or organizations to make use of a new technology
For example, early adopters of LaserDisc were somewhat disappointed.
answered Apr 2 at 15:29
PamPam
5,5171833
add a comment |
Early Adopter
An early adopter (sometimes misspelled as early adapter or early adaptor) or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962) https://en.wikipedia.org/wiki/Early_adopter
While I've often seen it used most often in reference to the Technology field, this term can be used for the first people to start using any new product, technology, or service. While it might seem a bit pretentious to say that a barber shop, for example, has early adopters, the role of an early adopter (feedback, reviews, influencing others to use the product or service) applies just as much for a small business as for a new startup or technology.
On the other hand, if you want a term that simply describes a business' first customers without implying that they might "adopt" the use of that business, or that they're more "adventurous", "influential", or different in any way other than the fact that they happened to come by first, then the most common term seems to be just: First Customers
See these articles:
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers,
How To Close (And Keep) Your First Customers,
Landing Your First Customers, etc.
answered Apr 2 at 15:28
divibisandivibisan
58529
Just beaten...!
– Pam
Apr 2 at 15:29
Thanks, but please see my edit to the question.
– nerdfever.com
Apr 2 at 15:34
add a comment |
2 Answers
2
active
oldest
votes
2 Answers
2
active
oldest
votes
active
oldest
votes
active
oldest
votes
You might use "early adopters".
From Collins via thefreedictionary:
one of the first people or organizations to make use of a new technology
For example, early adopters of LaserDisc were somewhat disappointed.
answered Apr 2 at 15:29
PamPam
5,5171833
add a comment |
You might use "early adopters".
From Collins via thefreedictionary:
one of the first people or organizations to make use of a new technology
For example, early adopters of LaserDisc were somewhat disappointed.
answered Apr 2 at 15:29
PamPam
5,5171833
add a comment |
You might use "early adopters".
From Collins via thefreedictionary:
one of the first people or organizations to make use of a new technology
For example, early adopters of LaserDisc were somewhat disappointed.
answered Apr 2 at 15:29
PamPam
5,5171833
You might use "early adopters".
From Collins via thefreedictionary:
one of the first people or organizations to make use of a new technology
For example, early adopters of LaserDisc were somewhat disappointed.
answered Apr 2 at 15:29
PamPam
5,5171833
answered Apr 2 at 15:29
PamPam
5,5171833
answered Apr 2 at 15:29
PamPam
5,5171833
answered Apr 2 at 15:29
PamPam
5,5171833
5,5171833
add a comment |
add a comment |
Early Adopter
An early adopter (sometimes misspelled as early adapter or early adaptor) or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962) https://en.wikipedia.org/wiki/Early_adopter
While I've often seen it used most often in reference to the Technology field, this term can be used for the first people to start using any new product, technology, or service. While it might seem a bit pretentious to say that a barber shop, for example, has early adopters, the role of an early adopter (feedback, reviews, influencing others to use the product or service) applies just as much for a small business as for a new startup or technology.
On the other hand, if you want a term that simply describes a business' first customers without implying that they might "adopt" the use of that business, or that they're more "adventurous", "influential", or different in any way other than the fact that they happened to come by first, then the most common term seems to be just: First Customers
See these articles:
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers,
How To Close (And Keep) Your First Customers,
Landing Your First Customers, etc.
answered Apr 2 at 15:28
divibisandivibisan
58529
Just beaten...!
– Pam
Apr 2 at 15:29
Thanks, but please see my edit to the question.
– nerdfever.com
Apr 2 at 15:34
add a comment |
Early Adopter
An early adopter (sometimes misspelled as early adapter or early adaptor) or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962) https://en.wikipedia.org/wiki/Early_adopter
While I've often seen it used most often in reference to the Technology field, this term can be used for the first people to start using any new product, technology, or service. While it might seem a bit pretentious to say that a barber shop, for example, has early adopters, the role of an early adopter (feedback, reviews, influencing others to use the product or service) applies just as much for a small business as for a new startup or technology.
On the other hand, if you want a term that simply describes a business' first customers without implying that they might "adopt" the use of that business, or that they're more "adventurous", "influential", or different in any way other than the fact that they happened to come by first, then the most common term seems to be just: First Customers
See these articles:
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers,
How To Close (And Keep) Your First Customers,
Landing Your First Customers, etc.
answered Apr 2 at 15:28
divibisandivibisan
58529
Just beaten...!
– Pam
Apr 2 at 15:29
Thanks, but please see my edit to the question.
– nerdfever.com
Apr 2 at 15:34
add a comment |
Early Adopter
An early adopter (sometimes misspelled as early adapter or early adaptor) or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962) https://en.wikipedia.org/wiki/Early_adopter
While I've often seen it used most often in reference to the Technology field, this term can be used for the first people to start using any new product, technology, or service. While it might seem a bit pretentious to say that a barber shop, for example, has early adopters, the role of an early adopter (feedback, reviews, influencing others to use the product or service) applies just as much for a small business as for a new startup or technology.
On the other hand, if you want a term that simply describes a business' first customers without implying that they might "adopt" the use of that business, or that they're more "adventurous", "influential", or different in any way other than the fact that they happened to come by first, then the most common term seems to be just: First Customers
See these articles:
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers,
How To Close (And Keep) Your First Customers,
Landing Your First Customers, etc.
answered Apr 2 at 15:28
divibisandivibisan
58529
Early Adopter
An early adopter (sometimes misspelled as early adapter or early adaptor) or lighthouse customer is an early customer of a given company, product, or technology. The term originates from Everett M. Rogers' Diffusion of Innovations (1962) https://en.wikipedia.org/wiki/Early_adopter
While I've often seen it used most often in reference to the Technology field, this term can be used for the first people to start using any new product, technology, or service. While it might seem a bit pretentious to say that a barber shop, for example, has early adopters, the role of an early adopter (feedback, reviews, influencing others to use the product or service) applies just as much for a small business as for a new startup or technology.
On the other hand, if you want a term that simply describes a business' first customers without implying that they might "adopt" the use of that business, or that they're more "adventurous", "influential", or different in any way other than the fact that they happened to come by first, then the most common term seems to be just: First Customers
See these articles:
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers,
How To Close (And Keep) Your First Customers,
Landing Your First Customers, etc.
answered Apr 2 at 15:28
divibisandivibisan
58529
edited Apr 2 at 15:53
answered Apr 2 at 15:28
divibisandivibisan
58529
answered Apr 2 at 15:28
divibisandivibisan
58529
answered Apr 2 at 15:28
divibisandivibisan
58529
58529
Just beaten...!
– Pam
Apr 2 at 15:29
Thanks, but please see my edit to the question.
– nerdfever.com
Apr 2 at 15:34
add a comment |
Just beaten...!
– Pam
Apr 2 at 15:29
Thanks, but please see my edit to the question.
– nerdfever.com
Apr 2 at 15:34
Just beaten...!
– Pam
Apr 2 at 15:29
Just beaten...!
– Pam
Apr 2 at 15:29
Thanks, but please see my edit to the question.
– nerdfever.com
Apr 2 at 15:34
Thanks, but please see my edit to the question.
– nerdfever.com
Apr 2 at 15:34
add a comment |
1
Your edit reflects a misunderstanding. There's absolutely nothing wrong with early adopters for your context - that "one-time purchase" business is a red herring.
– FumbleFingers
Apr 2 at 15:41
1
If your intent is to describe the first customer that an enterprise has for a significant product or service, then reference customer, learning customer or beachhead customer would be appropriate. Early adopters is not appropriate in this context, given its association with the technology adoption curve popularized by Geoffrey Moore, where it refers to a group of customers, not a single “first customer”.
– Global Charm
Apr 3 at 6:36
What's wrong with the words you've used: "initial customers" or "first customer[s]" ?
– TrevorD
Apr 5 at 23:34